Gen-Y: Tech Saavy+Strategists=Success
A quality that us Gen-Y’s are bringing/will be bringing to the workplace is a comfort and understanding of technologies that previous generations are still getting used to, especially concerning social media. It’s a great skill and certainly gives us an advantage.
But a personal Facebook page and a Twitter account doesn’t make us experts in the business world.
What’s important is gaining the knowledge and skills to effectively build social media business plans, larger integrated communications and marketing plans and combine that with the natural ease of using the technologies.
On her blog, Sally Falkow explains, “Business and Communication schools need to prepare their students so that not only can they deliver their personal knowledge of the digital world, but actually integrate that knowledge into a communication strategy.”
Sally Falkow quotes Dr. Elaine Young from a Businessweek article
“Why is all this important? Because the businesses that don’t know how to respond to and use social media are filling knowledge gaps in staff by hiring students with these skills fresh from college. In the lean organizations of 2009, students will not simply learn on the job; they will be asked to implement these tools strategically – because no one else knows how.”
Because using the tools is one thing. Using them effectively as part of a strategic business plan for your company is what matters.
Many of my courses have given me the basic tools and skills for integrating the technologies with the business strategy. But I’m ready for the challenge of a real-world setting, where I can take what I’ve learned in the classroom and really make a difference for an organization.
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