Fully Disclosed Blogging–Good or Bad thing?
We spent some time in one of my marketing classes discussing the new FTC law regarding full disclosure of endorsed products by bloggers. In other words, if a blogger is given a product by a company and then review or discuss that product in their blog, they must state that the product was given to them.
I think that this law is well overdue. Bloggers are individuals who write in their own unique voice and opinions and hence have maintained a steady trust with their audiences for that very reason. To find out that the only reason your favorite auto blogger likes the newest Jetta was because he was given one is simply irritating and scheming. It’s false advertising.
Whether or not the blogger’s opinion is honest or not, they must now always reveal if any connections led them to the usage of that particular product.
And though most are happy about the new law, others object, stating that the ruling is too vague and their are far too many exceptions. People have plenty of questions.
Check out mediabistro.com’s list of questions and concerns and tell me what you think about the new law. Good, bad, not sure?
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Tags: blogging, blogging laws, disclosed blogging, FTC law
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